Case Study / TyRu App
UI Visual Designer
Berlin, 2025
TyRu App is an E-commerce platform for typography books, made for students like Madine, 24, studying Communication Design, who are looking for inspiration for creative projects.
The challenge was to make the experience engaging, intuitive, and clear, without overwhelming users with too many options. Madine needed a place to explore practical examples of typographic hierarchy, especially for projects like music festival posters.
The solution focused on curated, visually rich content, clear navigation, and interactive features that invite exploration, like gamified elements and progress tracking.
Every choice, from layout and search to product presentation and visual hierarchy, was guided by simple principles: clarity, inspiration, accessibility, and engagement. The goal was to help students feel confident, motivated, and inspired while discovering new creative ideas.
Collaboration: Designed together with Ivana Reyes
See the case study below →
![]()
TyRu App is an E-commerce platform for typography books, made for students like Madine, 24, studying Communication Design, who are looking for inspiration for creative projects.
The challenge was to make the experience engaging, intuitive, and clear, without overwhelming users with too many options. Madine needed a place to explore practical examples of typographic hierarchy, especially for projects like music festival posters.
The solution focused on curated, visually rich content, clear navigation, and interactive features that invite exploration, like gamified elements and progress tracking.
Every choice, from layout and search to product presentation and visual hierarchy, was guided by simple principles: clarity, inspiration, accessibility, and engagement. The goal was to help students feel confident, motivated, and inspired while discovering new creative ideas.
Collaboration: Designed together with Ivana Reyes
See the case study below →
︎ ︎